What’s the best way for new salespeople to learn to tell effective customer stories?

Let’s say you wanted them to learn to tell this ZenDesk customer story:

A) Read documents  

ZenDesk Charity: Water Case Study









B) Read Powerpoints

ZenDesk Charity Water Powerpoint









C) Watch videos


Answer = (C) Watch Videos


Because video is better for understanding phrasing, pacing, emotion, etc.  

And in selling, it’s not just what you say, but how you say it…and how you make the other person feel.

My suggestion: Make videos of your best salespeople and customers so your new salespeople can learn by example.

They’ll learn faster and be more effective.

Happy Selling!